Named for a builder.

When God gave Moses the pattern for the tabernacle, the tent where His people would meet with Him, He did not leave the building to chance. He named the man who would do it.

"See, I have called by name Bezaleel the son of Uri, the son of Hur, of the tribe of Judah: And I have filled him with the spirit of God, in wisdom, and in understanding, and in knowledge, and in all manner of workmanship."

Exodus 31:2-3 (KJV)

Bezalel was not a priest or a prophet. He was a craftsman. He worked in gold, silver and bronze, cut stone and carved wood (Exodus 31:4-5). He made the ark and the lampstand, and he made the tent pins that held the whole thing down (Exodus 37 and 38).

God filled a builder for the practical work behind worship. We take that seriously.

Today much of the work behind a ministry is quieter than a lampstand. The register at the door. The list of people to call this week. The prayer request someone promised to remember. It is easy to call that admin and leave it to whoever has time.

We think it is part of the ministry. When it is done well, people are noticed, followed up and cared for. When it is not, they slip away and nobody can say when. So we build software for that work, with the same care we would want in anything made for God's people.

We started with ministries, with EZER for the everyday work of a ministry. The same care goes into what we build for organisations, like Thresh, which reads every CV fairly and leaves the decision with a person.

"Them hath he filled with wisdom of heart, to work all manner of work, ... in blue, and in purple, in scarlet, and in fine linen."

Exodus 35:35 (KJV)

Later in Exodus, the colours Bezalel worked in are named. They are our palette, and deep, the colour of shadow, holds them together. Each one has a job and they never swap.

• Blue does the work.Buttons, links and the things you press.
• Purple is the shadow.Every block of the mark stands on it, as we stand in the shadow of God (Psalm 91:1).
• Scarlet is the light.The halo, the cornerstone the mark is built from (Psalm 118:22).

Bezalel did not build the tabernacle alone. God gave him Oholiab to work beside him, and put wisdom in the hearts of many others (Exodus 31:6). We do not build alone either. Our sister arm for lifestyle carries his name: Oholiab. Our sister arm for media is The White Tiger Media.

Bezalel by ATOFARATÍ is Arm 03 of ATOFARATÍ, Yoruba for "The Dependable One." ATOFARATÍ has three arms because a threefold cord is not quickly broken (Ecclesiastes 4:12): media, lifestyle and technology.

Each arm takes one colour from the house and signs "by ATOFARATÍ." Ours is purple. We do not build to be noticed. We build to be depended on.

ATOFARATÍ Ltd, RC 9684044, Nigeria.